Virtue - Products

Virtue is one of the only product lines on the market to use human Keratin. The first of its kind, Alpha Keratin 60 ku is Keratin in its most natural, purest form. Our bodies recognize this Keratin as its own, pulling it to where it is needed most. Smoothing, Resurfacing, and filling the cracks of damage. Your hair will look (and feel) its healthiest.

Virtue is built by a team of believers, optimists, and do-gooders. We put boundless stock in innovation. We sweat every detail. And above all, we strive to make a real, impactful difference, which means we only make products that deliver on what they promise. Our commitment to our values drives every part of our business, from ensuring that all our products are cruelty-free to our level of care for our customers.